About
A strategic leader in monetization and growth, Jenny Kay Pollock leads high-performing teams to drive significant revenue and user value for high-tech companies. With a proven track record of increasing mobile revenue by 83.5% YoY and securing over $6.5M from mobile promotions, she excels at crafting and executing global go-to-market strategies and optimizing subscription models to achieve substantial business outcomes.
Work
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Summary
Strategically led a cross-functional team, reporting directly to the COO, to drive global monetization initiatives and significantly enhance user value within a high-tech metaverse environment.
Highlights
Spearheaded mobile revenue growth by 83.5% YoY through company-wide implementation of subscription tiering and mobile availability.
Achieved a 27% increase in subscribers within 7 weeks post-launch by aligning cross-functional teams to deliver community contests and in-app events.
Boosted overall engagement and views by 11X via community contests and enhanced AI content moderation, increasing 18+ community joins by 7.7% in 3 weeks.
Crafted and implemented world-class go-to-market (GTM) strategies for subscription expansion, securing 81% awareness within 7 weeks post-launch.
Supported product launches for blockchain technologies and metaverse connections, achieving an average 4.6% CTR for campaigns reaching over 3 million messages.
Generated $6.5 million in revenue from mobile promotions over 6 months by developing and executing a strategic promotional calendar.
Drove monetization product roadmap by writing research-based product briefs, presenting an average of 8 briefs quarterly to executive leadership.
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Summary
Groomed for leadership, managed strategic initiatives and key client relationships, significantly improving operational accuracy and financial performance for a predictive advertising platform.
Highlights
Increased accuracy of tracked hours for 14 members of the CRO team by 22% by overseeing vendor selection and implementation of time tracking and resource planning software.
Project managed a 45-day integration process, reducing the timeline by 19% through implementing a new process for the team.
Managed $1.4 million in annual recurring revenue (ARR) by owning customer relationships from onboarding through renewal.
Enabled data-driven staffing decisions for leadership by overseeing vendor selection and implementation of time tracking and resource planning software.
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Summary
Directed customer onboarding and retention programs, leveraging data-driven insights and machine learning partnerships to drive significant revenue growth and engagement.
Highlights
Increased customer retention by 34% by onboarding new customers with comprehensive online and onsite certification training for the QuanticMind platform.
Partnered with Data and Machine Learning Teams to deliver weekly business reviews, A/B tests on search ad strategy, and ad hoc algorithm adjustments.
Achieved an average of 28% revenue increase for customers through strategic optimization of advertising campaigns.
Created and executed a monthly customer newsletter, securing a 41% open rate and 0 unsubscribes over 6 months.
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Summary
Led critical customer success initiatives for an augmented reality hardware and software company, driving substantial revenue generation and operational efficiency improvements.
Highlights
Generated $390K in revenue within 6 months through successful purchase order programs and refurbished unit sales initiatives.
Directed a 5-member team to achieve a 48-hour first response goal for tickets, resulting in an 80% reduction in ticket backlog within 5 weeks.
Project managed international shipping logistics and weekly revenue metrics for the CRO team.
Ran a targeted email campaign to drive engagement from the pre-order community, generating $860K in sales within 2 months.
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Summary
Managed key client accounts and community engagement for an AR building platform, significantly improving retention and fostering user-generated content growth.
Highlights
Built an account management plan for top 50 clients with $650K in annual recurring revenue, reducing churn and generating an additional $52K in sales within 4 months.
Improved the onboarding and support experience for the AR building platform, increasing repeat use by 80%.
Grew user-generated content by 65% by running twice-weekly webinars and managing the knowledge base for content creation.
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Summary
Developed and executed comprehensive annual strategic marketing plans, driving significant sales and enhancing social media community engagement for national brands.
Highlights
Developed an annual strategic marketing plan with a $4M budget, leading to an additional $8M in marketing strategy sales for clients.
Managed social media communities for two national brands, encompassing 548K members.
Increased likes and comments by 23% quarter-over-quarter across managed social media communities.
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Summary
Managed and expanded a sales territory, consistently exceeding targets by acquiring new accounts and leading the division in sales performance.
Highlights
Grew a sales territory from 200 to 250 SMB accounts, driving $20.4M in total sales.
Signed 50 new accounts within one year, generating over $4M in additional sales.
Led the division in the placement of the most vouchers, generating $78K in extra sales for the division and $11K individually.
Volunteer
Skills
Monetization & Growth
Subscription Management, Revenue Generation, Go-to-Market Strategy, Business Development, User Acquisition, Customer Retention, Churn Reduction, Market Expansion.
Product & Program Management
Product Roadmapping, Product Briefs, Program Leadership, Cross-functional Team Leadership, Strategic Planning, Project Management, Process Improvement, Agile Methodologies.
Marketing & Community
Digital Marketing, Content Strategy, Social Media Management, Community Engagement, Brand Awareness, Campaign Management, Promotional Calendar Development, A/B Testing.
Customer Success & Account Management
Client Relationship Management, Customer Onboarding, Technical Support, Account Growth, Customer Advocacy, Business Reviews, Stakeholder Management.
Data & Analytics
Data-Driven Decision Making, Performance Metrics, KPI Tracking, Reporting, Market Research, Data Analysis, Resource Planning.
Technology & Tools
AI Content Moderation, Blockchain Technologies, Metaverse, Augmented Reality (AR) Platforms, Time Tracking Software, Resource Planning Software.
Leadership & Communication
Executive Presentations, Team Leadership, Mentoring, Cross-functional Communication, Negotiation, Public Speaking.